Partners + Napier and Content Central

On April 4th 2014 a group of students went up to Rochester to visit the production company Partners + Napier and their partnership next door, Content Central. Parners and Napier is an agency that works with marketing in the media. They are about advertising for their clients and working as a team to come up with creative ideas. They showed us their design process and the different areas of the company. Some walls were designated as whiteboards, which held ideas and storyboards. Something we have to create often in the major. The workplace was very unique and open (no doors), creating at atmosphere that was approachable. They spoke a lot about collaborating with a client and getting a successful outcome. Working in a group and running into problems is a given in the digital media and animation major and they spoke much about how important it is to be efficient and use the help of others. Looking at the advertising aspect of digital media, it appeared very dynamic and intriguing.

Partners + Napier Website :

Content Central was the company that was more about 3D work than the 2D work of Partners + Napier. But what is so great about their partnership is that they can use each other for different skills. Collaboration between sister companys and other partners helps them to create a stronger brand. Contend Central creates engaging content using video production and post-production. We had the opportunity to check out a few of their current and finished projects. They talked about the importance of efficiency with managing time and cutting out extra work in the work flow. Also the importance of doing research on the subject of the project and the program being used for it. Matthew Ebent was a graphic artist at Content Central who we had a chance to sit down and talk to. He works a great deal in Autodesk Maya and gave us advice about senior projects and film reels. What employers are looking for and what not to do. He also showed us some of his storyboards and the quality that is expected of us.

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What is a forest inspiration

I took it upon me to explore the essence of a real forest, particularly the one outside my house, taking pictures of nature and gathering inspiration for my video.


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What is a forest? Storyboard

The idea to think about with this project is what is a forest, is it safe, dangerous, freeing or limiting? I plan on creating a mixed media piece and originally I wanted to rotoscope the whole thing, but after this storyboard review, I decided on only rotoscoping the animals. The first image is the original storyboard. The second is a revised version that involves a purpose into going into the woods. The purpose of this piece is to explore the beauty of nature and the animals.





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Exercise Redo

For this assignment I went back on an old exercise and remade it. For this assignment, it was to create a basic countdown. I wanted to simplify mine and focus more on the actual numbers. Making them larger and keeping in mind the principles of color, gradient, space and shape. 



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Untrue Love

The purpose of this assignment was to create a character or characters that fall in love, but its not meant to be. Its bad for them and in this case literally kills them. Also to use minimal dialog. This is a story about if fire and ice were on a date, how would it end?


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Interactive Gallery Plan

Idea: When a person enters the gallery, their choices effect their experience.


Webcam $70-,or.r_cp.r_qf.&bvm=bv.62922401,d.dmQ,pv.xjs.s.en_US.fZUoECtmAW4.O&biw=1245&bih=742&tch=1&ech=1&psi=RAkiU8D2CO680QHojYHwBw.1394739431650.9&ei=YQkiU4LsL-Wu0AG7qICoBg&ved=0CKwEEKYrMAA

Computer (MacBook Pro) $ 1,200-,or.r_cp.r_qf.&biw=1245&bih=742&bvm=pv.xjs.s.en_US.fZUoECtmAW4.O&tch=1&ech=1&psi=pgkiU5PGDZK10AGbsoCwDw.1394739529578.3&ei=sAkiU8nPFOj00gHLuYCwBw&ved=0CMEFEKYrMAQ

Projector $112-,or.r_cp.r_qf.&biw=1245&bih=742&tch=1&ech=4&psi=2gkiU-mdHoH30gGt24DIBQ.1394739581820.1&ei=3gkiU_NWjLjQAbyCAQ&ved=0CKAFEKYrMAY

Mats $30 –

Arduino $24 –,or.r_cp.r_qf.&biw=1245&bih=742&tch=1&ech=4&psi=NgsiU96aFcPj0QGlyoDwCw.1394739930038.3&ei=7gsiU7KXKOTy0gGeuYGYDw&ved=0CIYEEKYrMAE

Arduino wires $6-

Total Cost: $1,341

Area: 13’x40’

Research: Based off previous experience of working with buttons and the Arduino. When a specific button is pressed, a key will register to the computer to start what is in the code, which in this case is a correlating video. Here is a site that explains how to do so in the program that comes with the arduino:

The computer and webcam would be set adjacent to the doorway, so it would recognize anytime someone walked into the room to begin the initial presentation. First music will be triggered by the initial walk in and then shut off after 2 minutes. Depending on which direction the person chooses, it will affect their experience. There will be three mats, one on the left, one on the right and one straight ahead.

Wires will be hooked up to each one, connected to the Arduino that will register to the computer when someone steps on them. The matt will be acting like a button and become a continuous circuit when connected (stepped on). There will be holes in the mats that when pressed down on, aluminum will touch and create a circuit.

Each mat will trigger a different video:

Mat (A) a beach themed video. Purpose is to relax and listen to the ocean and seagulls. Sounds will begin first, then accompanied by a video of waves splashing on sand and rocks, views of a pier, then ending with a sunset.

Mat (B) This experience would begin with the sound of eerie wind. Then a visual of looking off a cliff will be shown, as if the viewer was looking out. Depending on the viewer, this could have a liberating or terrifying feeling.

Mat (C) The third mat will begin with sounds of crickets chirping. Then the visual from the projector will appear, which will be moving through the woods at night. As if the viewer is holding a dim flashlight moving through the trees. Then the sound of steps on leaves will begin and increase in volume. If the viewer is alone the purpose of this stimulation is to induce fear and speed in heart rate.

Screen shot 2014-03-14 at 2.29.44 PM

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Storyboard Group Collab


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